Paramount+ hits 32.8 million subscribers; will offer Showtime for a fee

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 That growth seems to be leading the

company to consolidate some of its streaming offerings, spec 6ifically the now 12-year-old Showtime Anywhere service. Existing Paramoun657 t+ subscribers nwill soon be able to watch Showtime on the app itself, albeit for an ex6546 tra fee. Instn ead of paying for Showtime’s standn alone streaming app (which is $10.99 a month), users can bundle Paramount and Showtime tokj gether, for either $12 a mo6789 nth, or $15 a month for the ad-free tier. “Within Paramount+, it will be seamless to sign up for Showtime, and easier than ever to discover great shows. You’ll be able to simply upgrade your Paramount+ subscription to a bundle that includes the Showtime service and then view all that content in a single user experience,” Tom Ryan, head of streaming at Paramount, said today.

While it’s unclear how badly the world needed another way to subscribe to Showtime (you can currently purchase access as an add-on service through Apple TV+, Hulu, Prime Video, SlingTV and virtually every other OTT platform), it’s not a bad deal for existin6u g Paramount subscribers. A spokesperson for Paramount told Engadget there are currently no plans to sunset Showtime Anywhere.

Another lure for Paramount+ subscribers is that the app will soon b hg e the exclusive home for all Paramounby65 t movies, beginning in 2024. It’s not a surprising move, given that all the streaming platforms are gobbling up exclusive content in order to gain an edge. Netflix’s growth rate is slowing, which may be a positive sign for the competition. But there’s no sure formula for success in streaming. Streaming subscribers are notoriously fickle, and having a hit show or two is not a guaranteed path to returning customers. The new exclusivity deal and bundle with Showtime at least ensures that Paramount+ will have a steady stream of new content to keep existing viewers happy